CHAPTER 1: Basic Concepts of Fashion Marketing
CHAPTER 2: SWOT Analysis and Vision and Mission
CHAPTER 3: Target Market and Segmentation
CHAPTER 4: Market Size and Market Environment
CHAPTER 5: Marketing Mix (Product and Price)
CHAPTER 6: Marketing Mix (Place and Promotion)
CHAPTER 7: Marketing Research
CHAPTER 8: Fashion Distribution
CHAPTER 9: Fashion Communication
CHAPTER 10: Fashion Advertising
CHAPTER 11: Label, Logo, Brand and Packaging
CHAPTER 12: Fashion and Entertainment Industry
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